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Comparison
The following table is a summary comparison of the top domain parking services and how well they do with some different categories of domain traffic. Following the table is an explanation of the types of domains that fit each category.
All values in the table are Revenue per One Thousand Unique Impressions (RPM) in US dollars.
| General | Key Word | Gambling | Euro | Adult | |
| DomainSponsor | $75 | $85 | $57 | $24 | $35 |
| Fabulous | $48 | $55 | $74 | $20 | $33 |
| GoldKey | $28 | $44 | $25 | NT | $28 |
| ParkingDots | $38 | $80 | NT | NT | NT |
| Sedo | $24 | $45 | NT | $70 | NT |
| SmartName | $60 | $85 | NT | NT | NT |
| TrafficValet | $28 | NT | NT | NT | NT |
| TrafficZ | $32 | $80 | NT | NT | NT |
NT = Not Tested
General
This category includes traffic from many types of domains including acronyms, typos, first names and surnames.
Key Word
This category includes traffic from one, two or three word domains with obvious associated keywords. Some examples include LakeTahoeHotel.com, StudentTickets.com and LasVegasLingerie.com
Gambling
This category includes traffic from casino, poker, and other gambling related domains. Some of these may be typo errors and key words. Some examples include NewOrleansCasino.com and TexasHoledem.com.
Euro
This category includes traffic from European language (other than English) domains. The languages include French, German, Spanish, Italian, Portuguese, Dutch, and other Euro languages that use the Roman character set. Some examples include Bumerang.com (boomerang in Spanish and German), Potage.com (soup in French), and Morango.com (strawberry in Portuguese).
Adult
This category includes traffic from domains that infer sexual content. Some examples include wwwSex.com (typo) and CarSex.us.
Update: March 21, 2007